This new UK smart ring is a fraction of the price of rivals from Oura and Ultrahuman – and there are no subscription fees

British watch brand Sekonda has launched its first smart ring, offering a more affordable alternative to competitors like Oura and Ultrahuman without requiring subscription fees. Meanwhile, the Oura Ring 4 Ceramic is currently available at a discounted price of $319.99, representing a 20% saving. This premium device features a 4.5-star rating and provides battery life ranging from 5 to 8 days, positioning it as a high-end option in the growing smart ring market.