The Return of Rentrak: Private Equity Firm Advaya Capital Inks $70 Million Deal to Buy Box Office Data Firm Comscore Movies

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Comscore sold its box‑office data division, Comscore Movies, to Advaya Capital for $70 million, after which the unit will be renamed Rentrak. Advaya’s managing partner Anat Guptal highlighted a commitment to theatrical sector, with 20th Century Studios distribution chief Chris Aronson involved.

05/28 12:27 AM hollywoodreporter.com

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The Return of Rentrak: Private Equity Firm Advaya Capital Inks $70 Million Deal to Buy Box Office Data Firm Comscore Movies

#POLITICS #BUSINESS NEWS #BUSINESS #CHRIS ARONSON #COMSCORE INC #BOX OFFICE

05/28 02:00 AM thewrap.com

Comscore Sells Movie Division for $70 Million to Advaya Capital, Rebranding as Rentrak

#BUSINESS #BOX OFFICE #MOVIES #RENTRAK #POLITICS #CHRIS ARONSON

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