‘Spider-Man: Brand New Day’s $309 Million Promo Partner Campaign Is A Hollywood Record

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Sony has achieved a Hollywood record with a $309 million promotional partner campaign for Spider-Man: Brand New Day, directed by Destin Daniel Cretton. The Marvel Studios co-production is expected to earn $470 million at the global box office upon opening this weekend. Although the film holds the lowest critics' score among Tom Holland's Spider-Man movies on Rotten Tomatoes, it has simultaneously set a new record for the highest audience score on the platform.
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