Microsoft patents idea for in-game PC and Xbox adverts shown during downtime "trigger events"

Microsoft has filed a patent for a system designed to deliver advertisements within PC and Xbox games. This technology targets specific trigger events and natural break points, such as boss defeats, rather than utilizing fixed timers. The goal is to serve ads during game sessions without disrupting the overall gameplay experience. While the patent details this game-state ad system for consoles and PCs, Microsoft has not announced any official product launch for the technology yet.