Microsoft claims new gaming CEO killed This is an Xbox campaign ‘because it didn’t feel like Xbox’

Chronological Source Flow
Back

AI Fusion Summary

Microsoft blamed its new gaming CEO for ending the “This is an Xbox” campaign, citing misalignment with brand identity, while a separate company is spearheading a brand reset under Asha Sharma.
#Microsoft #Xbox #brand reset #Asha Sharma #gaming CEO #campaign #brand identity
30/03 12:40 videogameschronicle.com
2 Πηγές

Microsoft claims new gaming CEO killed This is an Xbox campaign ‘because it didn’t feel like Xbox’

MicrosoftXboxbrand resetAsha Sharmagaming CEOcampaign
30/03 14:39 eurogamer.net

"It didn't feel like Xbox" - Microsoft confirms new Xbox boss scrapped controversial This is an Xbox ad campaign as part of brand "reset"

POLITICSXBOX ONEXBOX SERIES X/S
Comments
Loading...
0