Kraken’s parent Payward is betting billions on becoming financial infrastructure, not just a crypto exchange

Payward, the parent company of Kraken, is investing billions of dollars to transition from a crypto exchange into a comprehensive financial infrastructure provider. This strategic shift aims to reshape current market dynamics. However, the company faces significant integration challenges and regulatory hurdles as it pursues this transformation. By expanding its scope, Payward intends to establish itself as a foundational pillar for financial services rather than remaining solely a digital asset trading platform.