Cracker Barrel CEO steps down a year after logo debacle

Cracker Barrel announced that CEO Julie Masino will step down next month, remaining in an advisory capacity until October 9. Her departure follows a failed rebranding initiative launched in May 2025, which aimed to modernize the company's image through nationwide restaurant changes. This brand refresh sparked a significant customer revolt and widespread backlash from longtime patrons, contributing to the leadership transition a year after the initial logo debacle and subsequent organizational challenges.