Apple Bets On Privacy To Make Its Smart Glasses Stand Out From Meta

Apple is planning a pivot toward smart glasses to challenge Meta, following the Vision Pro headset. According to Mark Gurman from Bloomberg, Apple will differentiate its product by placing privacy at the forefront of its features and policies. The company expects to launch its first pair of smart glasses in 2027. This timeline provides Apple one year to determine how to avoid the social stigma associated with Meta glasses and make its device less creepy for users.