AI Is Rewriting the Rules of Digital Advertising. Most Marketers Haven’t Caught Up

AI is fundamentally rewriting the rules of digital advertising and cybersecurity. In marketing, AI enhances paid social strategies for improved brand awareness and product discovery, though many marketers have not yet adapted. Simultaneously, AI provides cybercriminals with increased speed and scale for attacks. However, researchers assert that this same technology can be leveraged as one of the most powerful defenses in cybersecurity, creating a dual impact on both offensive and defensive digital operations.